Jay Critch Did It Again Genius
Despite his age and wild rap persona, Rich the Kid is one of the brightest and well-nigh calculated young hip-hop minds in the game today — how did he exercise it?
Rich the Kid might just be the smartest 25-twelvemonth-onetime working in hip-hop today.
Now you might've seen some of his past interviews and think to yourself that there'due south absolutely no way that'southward true, but there is really a lot more to Rich than meets the centre. His entrepreneurial grind as a rapper and label caput surpasses even some of the biggest artists in hip-hop today like Drake, Kendrick Lamar and J. Cole. 
Pinnacle Left:Rich the Kid wearsVetements jacket,Religion Connexion trousers andFaith Connexion sweatshirt.
Bottom Left: Rich the Kid wears Raf Simons sneakers, Raf Simons hoodie, and Landlord trousers.
Right: Rich the Kid wears Raf Simons hoodie and Calvin Klein 205W39NYC sunglasses.
Unlike those superstars, Rich has been very easily-on with his label Rich Forever Music and invested a lot of fourth dimension into developing and promoting new talent. His outset signee was Chicago-based rapper Famous Dex, who has at present go a rap star in his own correct later his unmarried "Pick It Upwards" defenseless burn down in late 2017.
But Rich didn't stop there. He went on to sign New York rapper Jay Critch, who is also having a banner twelvemonth coming off the success of his song "Style" and a big look from Donald Glover'southward FX series 'Atlanta' which featured his rails "Did It Again" with Rich. Before this yr, Rich brought Blac Chyna's new boo YBN Almighty Jay into the Rich Forever Music fold, who has also been doing big things as part of the YBN collective alongside YBN Nahmir. 
Left: Rich the Kid wears Stella McCartney coat and JW Anderson turtleneck, Stella McCartney trousers and RAEN sunglasses.
Right: Rich the Kid wears Calvin Klein 205W39NYC turtleneck.
In addition to the rappers he's already put on, Rich besides has his ain career that is blossoming and already feels like an established rap game vet despite his young age — probably considering he'south been in the game for a infinitesimal.
Rich dropped his debut mixtape 'Been About the Benjamins' and a pair of collaborative mixtapes with Migos called 'Streets on Lock' in 2013. He has released 15 mixtapes since and collaborated with every current hip-hop star y'all can call up of: Wiz Khalifa, two Chainz, Lil Yachty, Playboi Carti, 21 Fell and Young Thug, but to name a few. Name a rapper, Rich has probably worked with them in some chapters. 
Rich the Kid wears Acne Studios sweater.
In September 2016, before the "Icon" hype, Rich even collaborated with Jaden Smith on a track called "Like This." While the collaboration itself might non exist immensely significant, the timing certainly was. This was really before anyone took Jaden rapping seriously and he was seen as more than of the wannabe cool kid son of Volition Smith. He was on his way, simply the over 20 million views on YouTube for "Like This" helped Jaden go to the next level of his hip-hop career and Rich had a big office in that.
With his debut album 'The World Is Yours' set for a March thirty release date, there's really no telling where Rich tin get from here. The anthology's lead single "New Freezer" featuring Kendrick Lamar is already a certified smash with nearly 100 meg Spotify streams and another 40 million-plus YouTube views for the music video as of late March. His follow-up single "Plug Walk" is also hitting and Rich took the No. 1 spot on the 'Billboard' Emerging Artists list in early March. 
Rich the Kid wears Vejas jacket and Vejas trousers.
In a hip-hop landscape where and so many young rappers are chewed up and spit out, Rich is an anomaly. Exterior of his own career, he is helping guide others to stardom and likewise become something of an influencer who tin spot raw talent and aid mould information technology. Rich might not be the most talented rapper out right at present, simply his ridiculous hustle and grind are what the greats built their hip-hop careers. It'due south refreshing to see someone as immature as Rich get it and non get taken advantage of just because he has i or ii hot songs. He is setting himself upwardly for longevity in a game that about never offers any and that alone is an incredible feat.
Words by Patrick Cwiklinski – Photos past Vicky Grout for Ssense.
Source: https://lyfstyl.ca/rich-the-kid-future-boss/
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